In today's economy it can be difficult for a freelance web designer or developer to compete for the project and remain profitable. When I started many years ago, I made the long-term contract for a couple of large companies in the area of San Jose. At that time doing simple HTML and graphic design easily paid low six figure a year.
If you have been doing freelance work for a while, I'm sure you noticed the increased competition and falling rates of the customers want to pay. A project can offer a few hundred dollars now online job boards, is easily offset 2-5 times as long as 5-7 years ago. If you already have a large base, large customers. Let me know if you need any help at all works. Just kidding, but this article is more for a new small business web design freelancer.
So how to maintain profitability and positive? First, you have to ask yourself, I do not really like the design of the web? I'm not trying to discourage anyone. But if you are a web designer, because that's what you do, it may be time to look into another field. Even in the field of Internet, being a seller or writer for an internet business you can be more relevant to the indictment. If you are a fan, or at least be aware of, about web design, there are some adjustments you should make to your business model. As I always say, this is just what worked for me. If you have any comments or questions, please leave a note.
The main thing you should consider where you are in your career web design / development. If you have a small or medium customer base of large size. I would not really recommend or try to push a customer to buy something, but your current customers obvious choice for more profits. Now is the time to do some research and see how they could improve their customer sites. If you can add value, especially something that brought in revenue, the site is a win / win and you have to start with a cold call.
For example, I had a client who sells a product locally, but there is no way to buy the products online. Adding a small shopping cart for the site, I've had the opportunity to generate additional revenue for the client and I almost immediately. Another reason to make the most of their existing customer base, is dealing with new customers can be a divination game. It is really impossible to know what the customer would like to deal with until you start a project. Many web designers know the feature creep syndrome and the customers who just can not decide what they really want. When times are tight, the last thing you need is entangled in a project that will not end up bringing much revenue, and / or leaving you with a customer is not satisfied.
If you are just starting out and have little or no customer, will have to start small. What I mean by starting small? Most job boards have profiles qualifications, portfolio and a list of projects completed by each bidding developer on a project. Most probably do not have much information to put in your portfolio. And certainly useless for the prospect to move forward.
There are a few things you can do to improve your chances of winning a project. First, if you have a degree or certification, push on your profile page. Also, stop receiving certification in most areas of skills to increase the number of projects you can bid on. Second, develop some templates or models of sampling sites. This will give potential customers to view these examples will give you an idea of his style and skill level, and greatly increase the chances of getting the first project.
If you bid on 20 projects or more and still not getting any response, you have to make some adjustments. Many of you need to bid on small projects and lower their offers to find the speed of the customer board would pay for their services. You can also do some sites for free. If you are a member of a team, a church or a club, offer to make a free website. Most often they are very receptive, and give a true client / s to display. Keep a positive attitude, even if you're not getting any work. Imagine you have a project and work on it. For example, a customer who book a block of time for the project pushed back. I was satisfied? Yes. If really nothing you can do about it and now had a few days without commercial projects to work on.
One thing that I messed around but not specialization WordPress. In the two days I was able to really get into WordPress and feel comfortable enough with him to bid on projects related to WordPress. I do not make a dime, however, for the work I have done during these few days. Still considered as a real project. Write requirements, with models and doing research on the same site, as you would for a real client.
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