The problem arises there are too many websites out there, how people find your site? And what about your site will help you to reach more people?
Chances are if you are reading this article seeking to establish an online presence for your church organization / non-profit or perhaps owning a website, but want to know how to get the most out of it. In this article I am going to know what the key aspects of the site to address include what to look for in a web design company.
We want modern!
A website is more than just pictures and a phone number, which is the number one place people go to find information about your organization. One as your first point of sale. It is what you place on the map:
Cool Design - If your site is not modern, it has expired. Should you invest in making a perfect first impression. If you want to reach our culture, should be modern and updated your site.
Graphics - A picture is worth 1,000 words ... always include graphics in your site.
Fresh Content - We have a culture blogger. We want the latest news and needs to be updated and informed. This means you need new content for visitors to read.
Content Management - A perfect way to keep your content fresh and keep your site is easy to use content manager. This allows access to multiple authors to easily edit, add and delete content on your site.
Clean Content - Unfortunately, most viewers will not read its contents. Although it takes a good, quality, fresh content, also should not overwhelm the viewer. My guess is that you browse some or most of this article. It should be easy to understand and point your content, without sacrificing the desired message.
SEO - is the buzzword Web designers use all the time: in Search Engine Optimization. Very simply, to make sure the search engines like your site and then sold for a higher rank. Some ways to do this are: updating your content frequently, make sure your site is accessible to all, including screen readers, and the use of keywords in your page content and titles.
Social Tools - We love Facebook. Create a Facebook page and a Twitter account for your organization and start "friending" and "tweeting" (yes, the same is now true verbs recognized by Microsoft Word). But it does not stop there ... connect to your website so you can show how many people like your company (which is about reputation) and viewers updated on the latest news!
In particular for the Church - There are some basic features that should be in place in the church. Your site is not only a tool to reach new people, it is a tool to keep members informed. You should use the calendar of events, podcasts sermons, pastors and blog. Another great tool for its members a system Avoid allowing your members to invite their friends.
So, where do you go from here?
Is Web Templates answer? You should set your company apart from others, he did not join the others. You need to be unique. If you decide to go to the template, make sure to completely customize to fit your vision and brand association. I recommend finding a company that will build a custom site around the existing brand of your organization.
"We can build your site within 24 hours ???" Do not go there. Companies that want to build a site at night, do not invest in your organization. The purpose of a website is to convey the vision and mission of your organization. It is not just the content, which was negotiated in the design and layout of the site. Ensure that the company you work for to invest in learning about your organization so that they can design to communicate his vision.
So where then? Investing in a company to invest in you. Look for a company that knows web design and web development. Ensure that the company's co-workers know your specific needs before giving you a quote. Your budget is tight; needed a solution that suits him. Find discounts for nonprofits ... due to it! Find a company with a portfolio of work that shows the key points listed above. It is okay to go to smaller companies. Remember that bigger and more experienced companies expect more money.
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