Can Our 10-step guide to help you decide if you can build one yourself or get professional help from design and web development companies.
1. What is the purpose of your website.
Do you want me to act only as an online brochure (website information) for your products and services? Are you going to use to generate leads or display showcase their skills and previous work done. Or are you looking to sell your products online? In which case an e commerce solution (shopping cart) will be required.
2. What is your target market?
How big is it? What is the competition up to and what the buying patterns of customers by using the market? Understanding your market and your competition will identify customer needs and develop an effective configuration for the target site.
Three. Consider why. Why would a prospect to use my site and what my goals are?
Maybe you're looking to reduce their sales resources and allow potential customers to buy through an online system, the automatic? Are you hoping that your potential clients will come to the site to see the extent of your abilities? And how often do you expect to use it prospects / customers? You need to think about the adequate infrastructure to support the high demand, this is what you need to make sure that the content of your website is updated every day?
April. Directorate of work. The company or Outsourced?
If your website requires frequent updates and no appeal of the home, it may be worth looking at investing in a system that allows you to update the information through an easy to use web interface (which is known as contained management system or CMS). Allow members of your organization to make major changes to the site. Or you may agree with your web development company to pay a fixed amount for a contract maintenance fee web. One can, of course, do the updates yourself, but if you need your website to be compatible with current UK legislation, unless you have a good understanding of writing accessible code, can jeopardize integrity.
Can. Does your site fit into your marketing strategy?
Will act as your only means of communication with potential customers or support other media and sales channel?
6. Plans to accept payments online?
Have you thought about online safety and how to show your customers that their personal data is safe?
7. What budget do you have in mind?
The allocation of an adequate budget for the project is important. Do not expect to get a professional high quality web design that meets your demanding needs of pennies. While it is impossible to reach a precise salary range for each item a good standard are:
Brochure Website: Expect to pay between £ 500 and £ 2,000 depending on the required content
E commerce Solutions: Expect to pay between £ 1,500 and £ 5,000 for SMEs. Large companies can expect to pay over £ 25k
Remember, if you pay a few pennies, results, over time, reflecting the investment. Your website represents your business!
8 Contents ..
Make sure to fit the contents of your business model and represents their aspirations as a company.
9. Web Accessibility.
Making accessible a website involves considering the needs of different users who want to use your website, regardless of disabilities and differences between different browsers.
10. Okay, you know what you need, but how is this achieved?
Talk to an expert. Web developers are human, you can take advantage of many years of experience in fitting, it will ensure that you get the most out of the project. Considering things like search engine optimization and how it conducted business in the online environment will give you an idea that is more likely to result in a successful site. In addition, the experience of creating successful websites in a competitive environment can make a difference for your web site.
As the owner of the business, and appreciate the important role of a website gives your business. But how to promote the website and bring your products / services to an audience of millions without spending a fortune on TV ads and newspaper ads?
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